CONTENT WRITERS RISE TO THE CHALLENGES OF WEB 1.0, 2.0 AND 3.0

The woods are lovely, dark and deep, 

but I have promises to keep, 

and miles to go before I sleep - Robert Frost

Content is the King, and definitely Content Writers are the rulers of large stretches of online geographies. Content writers enjoy precedence over other professionals in gaining immediate access to business leaders, and taking the business vision to this world and worlds far and near.

The prestige and precedence enjoyed by content writers isn't free of challenges and rising client's expectations. From time and again, each and every Content Writer has risen to the challenges of the Web and its phenomenal rise over the years.

Tough times don't last, tough people do 
- Robert H Schuller

The development of web has been categorized into three phases of time. Each phase presents the progress and development of the web.

Web 1.0: This is the first phase in the development of the web. This phase was increasingly marked by static websites, with content posted on individual servers and accessible only to its owners. The Netizen of Web 1.0 could only read the information found on websites. Web 1.0 is sometimes described as an effort to create an Encyclopedia online that allowed for neither interactivity nor any innovative web functionalities.

Web 2.0: The second phase in the development of web was initiated in 2003. The term Web 2.0 was coined by Dale Dougherty, Vice President at O'Reilly Media. This term gained popularity since 2004. This phase was marked by major changes in the way web is used. Innovative technologies furthered extraordinary functionalities, and information storage was revolutionized. This phase of the web is definitely a giant leap for all Netizens, who could find Web 2.0 in dynamic and responsive websites, Wiki and Social Media. From individual client's servers Netizens saw the movement to remote servers and even cloud storage.

Embrace the change & let it bring the best in you.

Web 3.0: Web 3.0 to some is yet to be realized and is in its infancy. While some others say that Web 3.0 phase has already started and visible greatly as Artificial Intelligence (AI). Whatever may be the opinions of technology experts of Web 3.0, its difference with 2.0 is clearly seen as transition to greatly portable and personalized web interface and experience. Significantly, for every website, product and service there is an app that can be accessed from any smart device. Netizens feel 3.0 when they increasingly access different mobile apps that are downloaded from Google Play Store or Apple App Store.

Even entire websites are facilitated as mobile apps. A fine example is the presence of Facebook and Twitter as downloadable mobile apps. So, 3.0 has ushered an era of strong individual focus, personalization and content consolidation. Search engines are leveraging on AI to initiate new alogrithms. The emergence of Semantic web in the place of Key-words specific search is one recent trend to note.

You never know how strong you are until being strong is the only choice you have - Bob Marley

Netizens benefit by an altogether different search experience, with each search for information returning results based on specific meaning of words, instead of the 2.0's legacy to further search based on characters and numerals. So, in layman's language, we are entering a phase of Web which processes information, thinks like a human and imparts only the greatly relevant information.

If life is a challenge, your skills, competencies and smart thinking surely help to make a mark and create an identity of your own. Web Content Writers have consistently and rapidly progressed with good understanding of the challenges that have come with each phase of the web 1.0, 2.0 and 3.0.

The darkest hour has only 60 minutes - Morris Mandel

Each content writer is engulfed by the changes as seen below. The best and smartest of the content writers have sustained and survived. A few others who could not be so have left to pursue new careers in other domains of knowledge.

·         Content in general and content writing in particular has evolved from long and lengthy chunks of content to crisp and highly readable content. The movement from key-word based search to semantic search is good news for content writers, as it means to demand content that is vocabulary specific, business specific and customer centric. There will be ultimate sync between what content writers offer and what search engines reel out for specific searches.

·         The movement towards developing highly personalized content starting with 2.0 will find its zenith in 3.0. Netizens will find only the content of their choice as web pages will turn so very intelligent that all the previous user experience on the web is touchstoned in a fraction of a second and content reeled out to match the exact requirements. Surely, Amazon and VIT are greatly leveraging on this intelligent search technologies. All this means two things for the content writer. One, an explosion of content never seen before, and second, high demand for semantic natured content.

·         Today, we increasingly see Netizens using their smart phones to access information. Mobile enabled search is approximately 70 percent and desktop enabled search is 30 percent. This scenario poses a great challenge for the content writer, as the content needs to be highly focused and rich in semantically relevant words.

·         Content writers of 2.0 posted the content and forgot about it. Now it is not so as 3.0 demands continuous interaction and follow-up on content written, rewritten and updated. The businesses, web and mobile app developers, designers and digital marketeers find in the content writer a messiah who can deliver unparalleled success and help businesses from falling into an enigmatic position. So, the smart and greatly informed businesses, web developers and digital marketeers who can gauge the impending tsunamic wave of spiraling web changes will never dare to part with trained and experienced content writers.

I never dreamed of success, I worked for it 
- Estee Lauder

Web 1.0 made content writers mere spectators. Websites were launched and managed individually with don't care attitude towards content and content writers. Web 2.0 discovered the crucial role of content writers in developing original and key-word specific business, and user-specific social media enabled interactive content. Web 3.0 ushers a new era in content and content writing.

Content writers will be crowned and considered supreme leaders enabling online properties holistically with their semantic rich content writing. Mobile apps will grow million-fold, and the few content writers will find a greatly tough time meeting the content requirement of businesses, apps designers and developers and digital marketing professionals. With language finding precedence over characters and numerals, there is sure to be a greatly rigorous, challenging, yet a vibrant life ahead for all content writers.

Life is a circle of happiness, sadness, hard times 

and good times. If you are going through a hard time, 

know that good times are on the way
- Simple Reminders

SANJAY NANNAPARAJU
Thought Leader (Content Writing, 
Editing & Content Marketing)
RISECO.IN