EXPERIENCE SPEAKS: ALL YOU NEED TO KNOW OF CONTENT WRITING

Content Writing, A Wonderful Passion & A Rewarding Career

The role of a writer is not to say what we can all say, but what we are unable to say. Anais Nin

WHAT IS CONTENT WRITING?

It is said, many can speak well, but only a few can write well. Writing, especially business English writing demands focus, research and specialization. So, not all CEOs can write well. Even if they can, their busy business routine mayn't allow them to sit and write. Content writers write for CEOs and thereby take their ideas to the business world.

Content writers enable marketing communication of different businesses. So, content writing is a highly focused activity that aims to present business information in the right tone. The effectiveness of content writing is achieved only by great understanding of the business, competition and marketing strategy.

WHAT IS REQUIRED TO BECOME A CONTENT WRITER?

Ø  First you require good English writing skills. This means to have a good knowledge of English Grammar, Vocabulary, Usage and Composition.

Ø  Second, you should have good online research skills. This means to leverage on Key-words and researching the web for business-specific information.

Ø  Third, a standard proficiency in using MS Word.

WHAT IS THE QUALIFICATION TO BECOME A CONTENT WRITER?

All Graduates or Post Graduates are eligible to become Content Writers. To excel at content writing, you need to have these things,

·         Exceptional Written English proficiency and wide reading

·         Good understanding of different subjects

·         High level of domain knowledge (arts, science, engineering etc)

·         Proficiency in Word processing tools, and online research skills

Your English proficiency and domain knowledge are reinforced in your school and college. Your habit to read and watch news everyday might have reinforced passively your research skills.

For that matter, there is no qualification to become a content writer. However, businesses / employers prescribe graduation as the basic qualification for all content writers, due to the three reasons mentioned above.

WHAT IS THE CAREER PATH / JOBS / PAY PACKAGES IN CONTENT WRITING?

Junior Content Writer (0-1 yrs Exp) Pay 15,000 – 22,000	Content Writer (2 – 4) Pay 20,000 to 26,000	Asst Manager (3 to 5) Pay 22,000 – 30,000
Manager (4 – 6) 24,000 – 34,000	Sr Manager ( 5 – 7) 27,000 – 36,000	AGM (8-10) 38,000 – 52,000
DGM/GM (12 – 14) 50,000 – 70,000	AVP/VP ( 12 – 15) 65,000 – 90,000	Director (14 – 18) 1 Lac – 2 Lac

*You are on par with all other employees (IT, Admin, Accounts, Back-end etc) of the employer/company. You are eligible for all categories of bank loans (home loan, personal loan) and Credit Cards.

**Your pay package is based on different factors viz. size of the employer’s business, budget allocated for the post, your qualifications and experience, your achievements and recognitions, your clients/projects handled. Of all, your qualifications (esp. those with abroad degrees or IIM/IIT Executive programs) and your work experience (Wipro, TCS, Infosys, Cognizant, Genpact etc) help to catapult your careers progress, phenomenally.

WHAT IS THE DEMAND TO SUPPLY OF CONTENT WRITERS?

For every 10 content writer positions there are only 2 qualified and experienced content writers. With the phenomenal rise of online and mobile media the demand for content writers is great.

WHAT IS THE PRIMARY OBJECTIVE OF RISECO.CO.IN?

IDENTIFY TALENT – TRAINING – JOB INTERVIEWS

We want each student to turn into a successful career professional. To achieve this, your domain competency and your communication skills are the key. Each workplace is ridden with communication challenges.

RISECO.CO,IN' primary objective is to identify your interest to make content writing as your career, offer you the right training for good understanding of Content Writing expectations, and make you ready for Job Interviews.

HOW DOES YOUR PROFESSIONAL CONTENT WRITER CERTIFICATION (PCWC) HELP IN BECOMING A SUCCESSFUL CAREER PROFESSIONAL?

All marketing communication is seen as websites, social media, emailers, brochures, newsletters etc. A lot of content (text, image, and video) goes into the preparation of each marketing tool. Content writers work with graphic designers, web designers, video editors and digital marketing professionals to create and edit content that goes into each marketing collateral.

All aspiring content writers with good English writing skills can register for our content writing course. Our content writing course offers an in-depth and first-hand understanding of the skills, expectations and challenges of content writing. By the end of the course, each content writing aspirant is fully prepared to take up the work/job as a full-time or part-time at our network of clients/businesses.

WHY IS THE SCREENING TEST MANDATORY FOR ALL ASPIRING CONTENT WRITERS?

Our Content Writing course is not a basic writing skills program. This course offers constructive and focused guidance to aspiring content writers who are very good in written English. We conduct the Screening Test to assess the written English proficiency of each aspiring content writer.

Only those of you with good writing skills are taken into this course. However, those who do not qualify the Screening Test can surely register for our Basic English proficiency classes that focus on enhancing all the four skills of communication - speaking, listening, reading and writing.

WHAT ARE THE COMPONENTS OF THE SCREENING TEST?

The Screening Test assesses two things, sequence in sentence and continuity of thought. Significantly, all writing is a creative task. There is much more to content writing than just writing well-structured sentences. Those interested in our Content Writing course can take the Screening Test.

DO YOU OFFER PLACEMENT ASSISTANCE LEADING TO JOB INTERVIEWS AND JOBS?

All the course participants aspiring to become content writers will be offered placement assistance. This is subject to completion of all the course modules and submission of the assignments within 8-weeks/two months of the course duration.

Over two decades RISECO.IN has built a network of 1850 clients, who require content writers on full-time, part-time and freelance basis. Interviews are conducted at our premises or clients' offices, and Offer Letters are released immediately.

SANJAY NANNAPARAJU

Thought Leader & Trainer

Content Writing, Editing & Content Marketing

RISECO.CO.IN