Friday, 28 June 2024

A CONTENT WRITER’S JOURNEY: Sanjay Nannaparaju

Truly memorable: I started my career as a Content Writer in the year 2000. My first employer was SN Infotech Pvt Ltd (Countryoven.com) which was India's First Ecommerce Portal that showcased thousands of products, and I had to provide highly creative and appealing product descriptions. This website connected Indians settled in US with their families (parents, siblings, relatives and friends) in India.

So, when an NRI wanted to send a gift (cakes, sweets, bouquets, greeting cards...) they could order from this website and the products were delivered across India. Amazon and Flipkart which with we are familiar now weren't existing then. At SN Infotech Pvt Ltd I was the sole Content Writer working alongside 4 web designers.

In the later times, I had to meet the content requirements of a team of SEOs. So, it isn't new for me to deal alone with teams of designers and SEOs. Then and later, it was only the right content priority and strategy that helped me to overcome the pressure of the demanding work environment.

The PCWC program that you see today was launched in 2012 soon after its curriculum was approved by Professors at STRIDE, IGNOU, New Delhi. Significantly, the 25 Modules of PCWC program are drawn from my experience with different categories of On-page and Off-page content.

In the year 2000, there was no one to guide me, and I had to learn everything the hard way. Now, I have the esteemed privilege to train aspiring content writers in the art and science of content writing. 😊👍🏻 What more Associates!










Sanjay Nannaparaju. 

Mentor & Guide. 

RISECO.

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