A CONTENT WRITER’S JOURNEY: Sanjay Nannaparaju

Truly memorable: I started my career as a Content Writer in the year 2000. My first employer was SN Infotech Pvt Ltd (Countryoven.com) which was India's First Ecommerce Portal that showcased thousands of products, and I had to provide highly creative and appealing product descriptions. This website connected Indians settled in US with their families (parents, siblings, relatives and friends) in India.

So, when an NRI wanted to send a gift (cakes, sweets, bouquets, greeting cards...) they could order from this website and the products were delivered across India. Amazon and Flipkart which with we are familiar now weren't existing then. At SN Infotech Pvt Ltd I was the sole Content Writer working alongside 4 web designers.

In the later times, I had to meet the content requirements of a team of SEOs. So, it isn't new for me to deal alone with teams of designers and SEOs. Then and later, it was only the right content priority and strategy that helped me to overcome the pressure of the demanding work environment.

The PCWC program that you see today was launched in 2012 soon after its curriculum was approved by Professors at STRIDE, IGNOU, New Delhi. Significantly, the 25 Modules of PCWC program are drawn from my experience with different categories of On-page and Off-page content.

In the year 2000, there was no one to guide me, and I had to learn everything the hard way. Now, I have the esteemed privilege to train aspiring content writers in the art and science of content writing. 😊👍🏻 What more Associates!

Sanjay Nannaparaju. 

Mentor & Guide. 

RISECO.

One Content Writer - Vs - 6 SEOs

 

One Content Writer - Vs - 6 SEOs

Feeling Encircled: The Best Solution

I wonder why, but online businesses are ready to hire more SEO and PPC campaigners, but seldom recognize the importance of content writers and the need to enhance their numbers. This fact is very emotional for me, as in one company where I worked as a Manager, I had to develop content to meet the demands of a huge team of 6 digital marketing professionals. Their demands for content writing were varied and immense. Some wanted articles to be written around specific keywords, some wanted write-ups for creatives going into social media, some wanted meta-content, and others wanted short descriptions for product promotions. Their demands were overwhelming and sometimes made me feel encircled and breathless.

What Should the Content Writer Do?

In a scenario where one content writer is tasked with meeting the demands of 6 SEOs, it's crucial to manage the workload effectively and communicate the challenges to the management. Here are some strategies the content writer can employ:

Prioritize Tasks:

Assess Urgency: Determine which tasks are the most time-sensitive and prioritize them accordingly.

Value Impact: Focus on tasks that will have the most significant impact on the company’s goals, such as high-traffic keywords or key promotional campaigns.

Set Realistic Expectations:

Communicate Limitations: Clearly communicate your workload and capacity to the SEOs and management. Explain the realistic timeframes for content delivery.

Negotiate Deadlines: Where possible, negotiate deadlines to spread out the workload more evenly.

Utilize Tools and Resources:

Content Calendars: Use a content calendar to organize and schedule tasks. This helps in visualizing the workload and planning ahead.

Templates and Frameworks: Develop templates for common content types (e.g., blog posts, meta descriptions) to speed up the creation process.

Batch Similar Tasks:

Group Tasks: Group similar tasks together to increase efficiency. For example, write all meta descriptions in one session or batch-create social media posts.

Leverage SEO Insights:

Collaborate with SEOs: Work closely with SEOs to understand their requirements better and get insights on high-priority keywords and topics.

SEO Tools: Use SEO tools to streamline keyword research and optimize content more efficiently.

Request Support:

Highlight Workload: Make a case to management about the need for additional content writers. Use data and examples of missed opportunities or delayed projects to strengthen your argument.

Freelancers or Interns: Suggest hiring freelancers or interns to help with the workload temporarily until the team can expand.

Self-Care:

Set Boundaries: Ensure you set clear boundaries for work hours to prevent burnout.

Take Breaks: Regular breaks are essential to maintain productivity and creativity.

Track and Report:

Document Efforts: Keep a detailed log of tasks completed, time spent, and any issues encountered. This documentation can support your case for additional resources.

Report Progress: Regularly update management on your progress and any bottlenecks you encounter.

Conclusion:

By implementing these strategies, the content writer can better manage the demands of the SEOs while advocating for the necessary resources to support their role effectively.

SANJAY NANNAPARAJU

+91 98484 34615