Content Writers and 12 Brand Archetypes

A successful Content Writer is one who knows the way, goes the way, and shows the way to create remarkable brands. The right Branding Archetype keeps the Content Writer greatly focused, and 
effectively value-driven.

# Archetype 1. The Magician
Bringing Dreams to Life. Example. Disney World

# Archetype 2. The Sage
Seeking brilliance and authority. Ex. MIT & Harward

# Archetype 3. The Innocent
Leverages on nostalgia. Ex. Woodwards Gripewater

# Archetype 4. The Outlaw
Building a cult. Ex. Apple 

# Archetype 5. The Jester
Creating light-hearted fun. Ex. Fevicol

# Archetype 6. The Lover
Creating intimate moments. Ex. 5 STAR Chocolate

# Archetype 7. The Explorer
Yearning for freedom. Ex. Royal Enfield

# Archetype 8. The Ruler
Craving for dominance. Ex. RollsRoyce

# Archetype 9. The Caregiver
Providing care. Ex. Johnson

# Archetype 10. The Hero
Presenting leadership. Ex.Join the Army

# Archetype 11. The Regular 
Making the regular greatly appealing. Ex. Wildcraft Bags

# Archetype 12. The Creator
Striving to create products you can't live without. Ex. TikTok

CONTENT WRITING HAS MUCH MORE TO IT THAN JUST WRITING. UNDERSTAND TO BE UNDERSTOOD. 

Sanjay Nannaparaju