The Reality of Google's FREE AI Courses.

Let’s talk about the reality behind Google’s much-hyped FREE AI courses. Are they really helping learners? Or just marketing hype?

Under the tagline "Grow with Google" the knowledge giant claims to offer free AI certifications. However, there is a catch to this free offer. The aspirants are directed to third party website Coursera, where they can read the modules. If they need the certificate they need to pay the fee of Rs.7200/- The question is, when Google claims to offer Free AI Certifications to aspirants, why doesn't it offer the same on its website. Why should the AI aspirants be directed to Coursera, where they have to pay the fee if they require a Certificate. How can Google claim the offered AI certifications for Free, when Coursera is charging for soft or hard copy of the Certifications. Is all this an planned attempt to cheat aspiring AI learners...

Perplexity AI' response...

Google’s “Free AI Certifications”: What’s Actually Free and What’s Not

Summary:

Google, under its "Grow with Google" initiative, promotes free AI learning resources and training. However, the actual certification—the official document or credential—is not free and typically requires payment via third-party platforms like Coursera. This model is common in online education but can lead to confusion about what is truly “free.”

What Does Google Offer for Free?

Free Training Content:

Google provides free access to AI course materials, including video lectures, readings, and some hands-on activities. For example, modules such as "Prompting Essentials," "AI Essentials," and "Grow Your Business with AI" are available for learners to explore at no cost.

No-Cost Learning:

Anyone can audit these courses, meaning you can study the materials and learn the skills without paying anything.

What Requires Payment?

Certification Fee:

If you want an official certificate from Google (which can be shared with employers or added to your resume), you must pay a fee. For example, the Google AI Essentials certificate on Coursera costs $49 USD per month (about ₹7,200 for a typical completion period in India).

Why the Fee?

The fee covers graded assignments, assessments, and the administrative process of issuing a certificate. This is standard practice for most MOOCs (Massive Open Online Courses) and is not unique to Google or Coursera. 

Why Does Google Use Coursera?

Scalability and Infrastructure:

Coursera is a well-established global platform that handles course delivery, assessments, payment processing, and certificate issuance. Partnering with Coursera allows Google to reach a wider audience without building its own massive learning management infrastructure.

Consistent User Experience:

Coursera provides a familiar, reliable interface for millions of learners worldwide, making it easier for Google to offer and update courses at scale. 

Is the “Free AI Certification” Claim Misleading? 

The Fine Print: 

Google’s marketing often highlights “free AI training” but specifies in the details that certification requires payment. The learning is free, but the credential is not. 

Industry Standard: 

This approach is not unique to Google. Most major online education providers (including edX, Udemy, and LinkedIn Learning) allow free access to course content but charge for certificates. 

Is This a Planned Attempt to Cheat Learners? 

No Evidence of Intentional Deception: 

While the marketing language can be confusing, there is no evidence that Google or Coursera are deliberately trying to cheat learners. The details about certification fees are available on the course pages and in FAQs. 

Transparency and Financial Aid: 

Coursera offers financial aid for those who cannot afford the certificate fee, and the option to audit courses for free is always available. 

Conclusion 

Free Learning, Paid Certification: 

Google provides free access to AI learning materials, but the official certificate—which is optional—requires payment through Coursera or similar platforms.

Not a Scam, but Read the Details: 

The model is standard in the industry, but learners should always read the fine print to understand what is free and what isn’t. If your main goal is to gain knowledge, you can do so without paying. If you need a formal credential, a fee applies.

Tip:

If you need certification but cannot afford the fee, check for financial aid options on Coursera.

SANJAY NANNAPARAJU

+91 98484 34615

English Proficiency: WORD POWER EXERCISE.

Professionals who are not so proficient in English are quite inquisitive about ways and means to improve their language proficiency level. It needs to be understood that all efforts at improving English proficiency should be based on good understanding of the professional's language learning process.

Two things need to be understood by all professionals. For a professional where English language learning is focused on enhancing workplace English (SLRW - speaking, listening, reading and writing) the crucial interlinkages between each skill needs to be comprehended - If you want to improve your speaking, you need to focus on listening, and if you want to improve your writing, you need to focus on reading.

And, as a follow-up to the above approach to SLRW skills, each professional needs to check their word power. Understandably, language learning process for a professional is based on a comprehensive approach that includes continuous focus on SLRW skills, followed up by checking their word power. 

Word Power Exercise: 

Every day, every hour, every moment...for that matter whenever you have time in the day or night, practice Word Power Exercise. Word Power Exercise is quite simple...and follows your daily quota of SLRW skills. We have 26 letters in the English Alphabet...start with letter A, and write words that begin with A. See as to how many words can you write for A in one minute.

Next, start with B, and write as many words as possible for B in one minute. If you are working on your smart phone, take a letter, open mail, and in the mail box type all words that come to your mind which begin with that letter. Remember, you should not take Nouns or names of people, places, things.

Example: A

ask, any, allow, any, anything, anyone, atom, apple, air, ... (Written in one minute only) 

Well, if you have some leisure, take a pen and paper, take a letter, and start writing words for a chosen letter. By doing the Word Power Exercise, you are exerting pressure on your mind to reel-out words that you have come across while doing SLRW skills practice.

A cricketer or tennis player requires lots of stamina to achieve full performance in the field. For this, the players practice at the gym or nets. So also, Word Power Exercise makes you ready for your language proficiency testing scenarios. It is that simple.

Using the right word as the demands of the situation is what makes you proficient. You should not search your pockets for the right words. Word Power Exercise makes you ready rather consciously truly fluent in the use of language. Now, tonight do your Word Power Exercise starting with A and go up to Z. For each letter allot one minute.

Tomorrow, tell me how many words you could write for each letter.

SANJAY NANNAPARAJU

+91 98484 34615

India vs England Test Cricket. June 2025. Will India'sTop and Middle order fire?

India vs England 5 Test Match series starting 20 June 2025. 

As India is going ahead with an all new and young team, what will be the batting strategy of top order and middle order of India, in the wake of England' senior players will to win, and sweep the 5 match series.

India's Batting Strategy for the 2025 England Test Series. India's five-Test series in England starting June 20, 2025, marks a new era for the team, with Shubman Gill leading a young squad following the retirements of stalwarts like Rohit Sharma and Virat Kohli. With England fielding a motivated, senior-laden side aiming for a series sweep, India's top and middle order must adopt a clear, adaptive strategy to compete effectively in challenging English conditions.

Top Order Strategy

Opening Combination: Shubman Gill and Yashasvi Jaiswal are set to open, both having exclusively batted in the top three in their Test careers so far. Both are aggressive stroke-makers, but in England, they will need to temper their natural game with patience, especially against the swinging Dukes ball in early overs.

Early Caution, Selective Aggression: Expect the openers to focus on seeing off the new ball, minimizing risk in the first hour, and capitalizing on loose deliveries. Gill, as captain, is likely to set the tone by balancing his attacking instincts with responsibility, drawing from the leadership blueprints of his predecessors.

No. 3 Role: With the uncapped Sai Sudharsan and Abhimanyu Easwaran as top-order options, whoever slots in at No. 3 will be tasked with consolidating after early wickets or building on a good start. This position will require extra discipline, given England's potent seam attack and the likelihood of overcast conditions.

Middle Order Strategy

Thin Specialist Depth: The squad features only one specialist middle-order batter—Karun Nair—making the middle order relatively inexperienced and reliant on all-rounders like Rishabh Pant, Ravindra Jadeja, and possibly Washington Sundar.

Counterattack with Caution: Pant, likely at No. 5, will be key. His natural counterattacking style can disrupt England’s plans, but he must choose his moments wisely, especially if India loses early wickets. Jadeja and Sundar provide left-handed variety and can steady the innings or accelerate as needed.

Building Partnerships: With limited experience, the middle order must prioritize partnerships, rotating strike, and blunting England’s experienced bowlers. Expect the team to avoid over-reliance on any single player, instead focusing on collective resilience.

Depth from All-rounders: The presence of seam-bowling all-rounders like Nitish Kumar Reddy and Shardul Thakur adds batting depth, allowing for flexible, situation-based approaches—either shoring up after collapses or pushing on if set.

Tactical Adjustments

Adaptability: With England likely to unleash attacking, experienced bowlers and a home advantage, India’s young batters must quickly adapt to pace, swing, and the mental demands of long series cricket.

Learning from Predecessors: Gill has emphasized following the away-tour blueprints set by Kohli and Rohit—disciplined preparation, mental toughness, and seizing key moments.

Embracing the Challenge: The new-look side is expected to play with freedom but also respect the conditions, aiming to break India’s 16-year Test series drought in England.

England’s Approach and Its Impact

Aggressive, Simplified Tactics: England, under Ben Stokes and Brendon McCullum, continue to play bold, attacking cricket but are shifting to a less data-driven, more instinctive approach. Their experienced lineup will look to exploit any inexperience in India’s batting, especially early in the series.

Pressure on Young Batters: England’s senior players are motivated to dominate at home, increasing the mental pressure on India’s top and middle order to withstand early setbacks and avoid collapses.

Conclusion

India’s young top and middle order will need to blend patience with controlled aggression, focus on building partnerships, and draw on the all-round depth to counter England’s experienced, motivated attack. The strategy will revolve around adaptability, learning quickly from early matches, and maintaining composure under pressure, with the aim of breaking the long-standing series drought in England.

SANJAY NANNAPARAJU

+91 98484 34615

ఆవిరి అవుతున్న డాలర్ డ్రీమ్స్.

2025 ఫిబ్రవరి నుండి, అమెరికాలో వలసదారుల పరిస్థితి బాగా మారిపోయింది. అధ్యక్షుడు ట్రంప్ పునరుద్దరించిన "అమెరికా ఫస్ట్" సిద్ధాంతం కింద, అనేక కార్యనిర్వహణ ఉత్తర్వులు అమలుకావడంతో వేలాది మంది ఆశావహ వలసదారుల భవిష్యత్తు మారిపోయింది—ముఖ్యంగా భారతదేశం మరియు ఆసియా ప్రాంతాల నుండి వచ్చినవారు.

తీవ్రమైన ప్రభావం చూపిన నిర్ణయాల్లో ఒకటి తాత్కాలిక వీసా దారులపై నిఘా పెంచడం, ప్రత్యేకంగా అమెరికన్లకు మాత్రమే ఉద్యోగ అవకాశాలు అందించడాన్ని లక్ష్యంగా చేసుకోవడం. గత కొన్నేళ్లుగా, అమెరికాలోని విశ్వవిద్యాలయం నుండి మాస్టర్ డిగ్రీ పొందడం H1B వీసా మరియు స్థిరంగా స్థిరపడటానికి కీలకం అనుకున్నారు. కానీ ఇప్పుడు, ఆ నమ్మకం చిట్లిపోయింది. కఠినమైన వలస విధానాలు మరియు తగ్గుతున్న అవకాశాలతో, అమెరికాలో విజయవంతమైన కెరీర్ కలలు కనిన భారతీయ విద్యార్థులు ఇప్పుడు అనిశ్చితిలో చిక్కుకుపోయారు.

ఈ పరిస్థితి తీవ్రంగా ఉంది. MS పూర్తిచేసినప్పటికీ, చాలా మంది విద్యార్థులు చివరి అవకాశం కోసం పోరాటం చేస్తున్నారు, ఎక్కువ ఖర్చుతో కూడిన కన్సల్టెంట్‌లను ఆశ్రయిస్తున్నారు. ఫలితంగా? భారతదేశంలో కుటుంబాలకు భారీ ఆర్థిక భారం. కొందరు తల్లిదండ్రులు నెలకు ₹1–2 లక్షలు పంపుతుండటంతో, ఈ అస్థిరమైన ఆశల కోసం తమ జీవిత పొదుపులను ఖర్చుచేస్తున్నారు. ఈ విధమైన ఆర్థిక ప్రవాహం ఇంతకు ముందు లేనిది—అలార్మింగ్ స్థాయిలో ఉంది.

కొన్ని నెలల్లోనే దీనివల్ల తీవ్ర ప్రభావం పడింది. కుటుంబ ఆర్థిక పరిస్థితి కుదేలవుతోంది, అప్పులు పెరుగుతున్నాయి, ఈ ప్రభావాలు స్థానిక ఆర్థిక వ్యవస్థను దెబ్బతీస్తున్నాయి. తగ్గిన కొనుగోలు సామర్థ్యంతో, అనేక కుటుంబాలు తీవ్రమైన నిర్ణయాలు తీసుకోవాల్సి వస్తోంది—ఒకరి భవిష్యత్తును తాకట్టుపెట్టడం మరొకరి అనిశ్చితాన్ని కొనసాగించేందుకు. ఉన్నత విద్యా కలలు, భద్రతా పదవీ విరమణలు, ఆర్థిక స్థిరత—all sacrificed for an uncertain future in America.

ఇదే ప్రారంభం మాత్రమే. మరికొన్ని సంవత్సరాలపాటు ఈ విధాన నడిపించే సంక్షోభం కొనసాగుతుందనే అనుమానం. భారతీయ కుటుంబాలు ఈ కఠిన సత్యాన్ని అంగీకరించాల్సిన సమయం వచ్చింది. పట్టుదలగా ప్రయత్నించడం మరింత నష్టం కలిగించవచ్చు. కఠినమైన నిర్ణయాలు తీసుకోవాల్సిన అవసరం ఉంది—ఇది తిరిగి స్వదేశానికి రావడం కావొచ్చు, భారత్‌లో అర్థవంతమైన అవకాశాలను అన్వేషించడం కావొచ్చు, లేదా అస్పష్టమైన కలల బదులు అప్పులను తొలగించడం కావొచ్చు.

అమెరికన్ డ్రీమ్ ఇప్పుడు పాత రూపంలో లేదు. చాలా మందికి, మళ్లీ ఇంటికి రావడం అనేది శారీరకంగా మాత్రమే కాదు, ఆర్థికంగా మరియు భావోద్వేగ పరంగా కూడా అవసరమే.

SANJAY NANNAPARAJU

BHAT RAJ NRI MATCHES

+91 98484 34615

Dollar Dreams evaporate overnight.

An Unfortunate Reality: The High Cost of the American Dream 

Since February 2025, the tide has dramatically turned for immigrants in the United States. Under President Trump’s renewed “America First” doctrine, a wave of Executive Orders has swept through, shaking the foundations of hope for thousands of aspiring immigrants—particularly those from India and Asia. 

One of the most jarring moves was the crackdown on temporary visa holders, with a laser-sharp focus on creating jobs exclusively for Americans. For years, a Master’s degree from a U.S. university was seen as a golden gateway to the H1B visa and eventual permanent settlement. That belief now stands shattered. With stricter immigration norms and shrinking opportunities, Indian students who once dreamt of flourishing careers in the U.S. now find themselves stranded in uncertainty. 

The desperation is palpable. Many students, despite completing their MS, are clinging to the last threads of possibility, often turning to costly consultants who promise ways to extend their stay. The result? A staggering financial burden on families back home. Parents in India, some sending ₹1–2 lakhs a month, are draining their life savings just to support these unsustainable ambitions. This reverse financial flow is unprecedented—and alarming. 

In the past two months alone, the impact has been devastating. Family budgets are collapsing, debts are mounting, and the ripple effects are choking local economies. With reduced purchasing power, many households are being forced to make impossible choices—mortgaging the future of one child for the uncertain present of another. Dreams of higher education, secure retirements, and financial stability are being sacrificed at the altar of an elusive American future. 

And this is just the beginning. With at least four more years of this policy-driven crisis, Indian families must awaken to the harsh truth. Stubbornly holding on may only deepen the damage. The time has come for a hard reset—whether it means returning home, seeking meaningful opportunities within India, or prioritizing debt repayment over indefinite dreams. The American Dream is no longer what it once was. And for many, survival now means coming back home—not just physically, but financially and emotionally too.

SANJAY NANNAPARAJU

+91 98484 34615

Man & Machine: RISECO Ushers A New Renaissance.

Innovation isn’t just a buzzword — it’s the pulse of progress. Collaboration isn’t a choice — it’s the breath of global success. 

Between 2022 and 2024, AI-generated content reigned supreme — fast, flashy, and seemingly flawless. But behind the gloss, a quiet rebellion stirred.

Why?

Because hallucinations became headlines. Because truth got tangled in code. Because businesses began to ask: "Where’s the soul in this story?"

RISECO — First to Fight. First to Strike. And, the Usherer of a New Renaissance.

When the world was swept away by the flood of AI-generated content, speed overshadowed soul, and accuracy bowed to automation. The lines between fact and fiction blurred, and creativity became a commodity. But just like the Renaissance of old — born from chaos, curiosity, and courage — a new wave has begun to rise. RISECO now spearheads this movement.

With 77 creative Associate content writers and 17 brilliant prompt engineers, we’re not here to negate AI — we’re here to correct its course.

Understandably, this isn’t a battle of Man vs Machine. It’s a mission to restore balance, Where human ingenuity, emotion, and experience lead the charge — And AI becomes the loyal co-pilot, not the captain.

Our new mantra?

Collaborate. Coexist. Complement. Because the future doesn’t belong to one. It belongs to those who create together, Imagine together. Build a better world — together.

In this connected age, the freedom of the global citizen matters. So does the sovereignty of every nation. Let’s honor both — with content that’s not just correct, But conscious, creative, and true.

At RISECO, we don’t just write content. We write the future. 

________________________________________________________________

RISECO with its 75 Associate Content Writers, offers ORIGINAL, CREATIVE, COMPETITIVE and APPEALING Content Writing, and Content Editing Services... 

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Businesses say NO to AI generated content...Here is why.

Why are global businesses saying NO to AI generated content which is part of their website, on-page and off-page promotions, branding and entire marketing communications?

Global businesses are increasingly rejecting the use of AI-generated content for their websites, on-page and off-page promotions, branding, and marketing communications due to several risks and limitations. Below are the primary reasons for this aversion, supported by cases and examples:

1. Quality Concerns and Errors

AI-generated content often lacks accuracy and depth, leading to factual errors that can damage brand credibility.

Example: AI tools like ChatGPT have been criticized for producing content that is "unmoored from reality," pulling information from unreliable sources without proper verification.

Case Study: The Bonsai Mary website experienced a 95% drop in traffic after Google’s March 2024 core update penalized its AI-generated content for being low-quality and spammy.

2. Lack of Creativity and Personalization

AI struggles to create emotionally engaging or creative content, which is crucial for branding and storytelling.

AI-generated outputs often feel bland and generic, failing to connect with audiences on a personal level.

Example: Businesses relying solely on AI-generated copy miss out on unique perspectives that human writers bring, reducing their ability to stand out in competitive markets.

3. SEO Penalties

Search engines like Google prioritize content with high E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness). AI-generated content often falls short in these areas.

Case Study: Casual.app saw a 99.3% decrease in traffic after Google’s November 2023 update penalized its AI-heavy content for lacking expert-backed insights.

4. Misinformation Risks

AI tools can fabricate information ("hallucinations"), leading to misinformation that harms businesses' reputations.

Example: Open-source AI tools have been known to generate misleading or harmful instructions, such as incorrect product descriptions or unethical advice.

5. Ethical and Legal Issues

AI-generated content can inadvertently plagiarize existing materials, violating copyright laws.

Intellectual property concerns arise when AI uses data from copyrighted sources without proper attribution.

Example: Critics have accused AI systems like DALL-E and ChatGPT of stealing intellectual property by reusing existing web content without authorization.

6. Overreliance on Trends

Businesses chasing trends like generative AI without aligning them with long-term strategies risk diluting their brand identity.

Example: Many companies that adopted AI for quick wins in SEO saw short-term gains but suffered long-term penalties when algorithms evolved to prioritize quality over quantity.

Steps Businesses Can Take to Address These Issues

Human Oversight

Combine human creativity with AI tools to ensure content is accurate, engaging, and aligned with brand values.

Example: Use AI for initial drafts but rely on skilled editors for final reviews.

Focus on E-E-A-T

Prioritize expert-backed, authoritative content rather than relying solely on AI-generated outputs.

Example: Collaborate with subject matter experts to validate information before publication.

Ethical Use of AI

Implement safeguards against plagiarism and misinformation by training models responsibly and adhering to copyright laws.

Strategic Integration

Use AI selectively for repetitive tasks (e.g., meta descriptions) while reserving creative storytelling and branding for human writers.

Invest in Training

Train employees to use generative AI responsibly, emphasizing its limitations alongside its strengths.

By addressing these challenges thoughtfully, businesses can leverage the benefits of generative AI while mitigating its risks, ensuring sustainable growth and customer trust.

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RISECO with its 75 Associate Content Writers, offers ORIGINAL, CREATIVE, COMPETITIVE and APPEALING Content Writing, and Content Editing Services... 

Contact Us

Name:

Email:

Phone:

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